A sunrise-inspired capsule built around punchy color and Summer aesthetics. The Daybreak collection paired apparel with lifestyle products that are rooted in spending time outdoors. The visuals highlighted texture, color, and the collection’s subtle, refined details.
I designed, developed and produced both apparel and dice. The product offering needed to align with the core idea of Puffco’s Daybreak device, to start the day right and seize it. It embodied being outside, particularly in the Summer, and balanced both a fiery enthusiasm and laid-back approach.
Creative Direction: Danny Paris
Art Direction: Mo Carpio & Keely Mettlen
Design: Ryan Valentin